The interim results of the "Theater on the sofa" cultural project, which is implemented by "Metafrax Group" in collaboration with the "Vetta 24" TV channel, have been summed up. According to the TV company's data, about 400 thousand residents of the Perm region watched performances of theaters in the Kama region during April.
In April, as part of the project, "Vetta" aired performances of the Perm academic "Theater-Theater" such as "House of Bernarda Alba", the musicals "Vinyl" and "Dwarf Nose" as well as productions of the "Dominant" youth studio-theater (Gubakha) "Where are you going, clouds", "Provincials", "Black monk", "Tales of mountain masters" and "Starfall".
- Thanks to the "Theater on the sofa" project, we are solving the same problem as in the framework of our annual festival "Secrets of mount Krestovaya" - beautiful performances of Perm theaters become as accessible as possible for the widest range of viewers. I believe that the opportunity for the whole family to spend their free time enjoying the work of great artists is priceless. And I am very glad that the project has shown its relevance, - stated Maria Konovalova, adviser to the Chairman of the Board of Directors of PJSC Metafrax, head of the organizing committee of the "Secrets of mount Krestovaya" festival.
Lyubov Zaitseva, the Artistic Director of the "Dominant" youth studio-theater, highlighted the importance of the project for the theater's creative team.
- The informational and creative field of the theater has been created and the theater has collected numerous positive reviews from the audience. Audience feedback gives us confidence that our creative ideas are in demand. We thank "Metafrax" Group of companies and "Vetta 24" TV company for the opportunity to show it, - noted Lyubov Zaitseva.
Yegor Mukhin, the Commercial Director of the Perm academic Theater-Theater, has also thanked the theater's partners "for expanding the virtual auditorium to several hundred thousand spectators".
- The team of the Theater-Theater continues to create while being in self-isolation. We are sure that the theater cannot be closed – it is inside us. Despite all restrictions, during this time the Theater-Theater has become even more open, closer and accessible to the audience, - said Yegor Mukhin.