PJSC Metafrax started the implementation of the new brand. The extensive work had been lasted 1,5 years.
Changes related to implementation of the new brand started in Metafrax group of companies. In September 2019 the record in the Unified State Register of Legal Entities was put about the renaming of LLC Metafrax Trading House into LLC Metafrax Trading. The Swiss company Metadynea Trading is called Metafrax Trading International now.
The work about creation of the new brand was started 1,5 years ago by Electric communication agency (Moscow). The unified brand is designed not only to position PJSC Metafrax in target markets in a correct way, but also to implement its own philosophy: mission, values and vision of the future. The philosophy of the brand is the following: «The creation of eco-friendly, social and business environment through development of chemical industry”. The Company mission aims at “constant development, creation of favorable eco-system for future generations around yourself”. Basic values of the brand are innovation, responsibility and sustainability.
Metafrax group is becoming a unified holding trademark. Company intends to use this name abroad. Industrial and service companies such as Metadynea, Karbolit etc., will have a prefix “Metafrax group” in their commercial designations.
The main industrial site of the holding PJSC Metafrax will have a new commercial designation “Metafrax Chemicals”. By this, the role and the main competence of chemical production in the group company structure will be defined.
Company starts a step-by-step implementation of the brand. The main building, workshop, wagons, storage tanks, packing etc. will be designed with a new style.